Privacy Policy

Last updated: June 25, 2026

At Avant Garde Theatre of Dance (“Avant Garde,” “we,” “us,” or “our”), accessible at avantgardetheatreofdance.com, we respect the privacy of our visitors, students, and their families. This Privacy Policy explains what information we collect, how we use and protect it, and the choices you have regarding your information. By using our website or providing your information to us, you agree to the practices described in this policy. If you have any questions, you can contact us at [email protected].

What information is collected

We collect information that you provide to us directly, as well as certain information collected automatically when you use our website.

Information you provide to us:

• Contact details – the parent/guardian and student name, email address, mailing address, and phone number(s) you submit.
• Registration and class information – student age or date of birth, prior dance experience, class or program selections, and other enrollment details you provide through our application and registration forms.
• Communications – the messages, questions, and requests you send us through our contact, private lesson, audition, sponsorship, or similar forms.
• Payment information – billing details collected when you enroll or pay. Card payments are processed by our third-party registration and payment providers; we do not store full payment card numbers on this website.
• Newsletter and SMS sign-ups – your email address and/or mobile phone number when you choose to opt in to receive updates from us.

Information collected automatically:

• Log and device data – such as IP address, browser type, internet service provider, referring/exit pages, and date and time stamps (see “Log Files” below).
• Cookies and similar technologies (see “Cookie & tracking info” below).

How data is used

We use the information we collect for the following purposes:

• To process class registrations, applications, and enrollments;
• To respond to your inquiries and provide customer support;
• To communicate with you about classes, schedules, events, payments, and account matters;
• To send newsletters, promotions, and updates when you have opted in to receive them;
• To contact you by text message (SMS), including automated and manually sent messages, related to your account, classes, inquiries, and offers when you have opted in (see “SMS opt-in details”);
• To process payments and maintain enrollment and account records;
• To operate, maintain, secure, and improve our website; and
• To comply with our legal obligations and enforce our terms.

We do not sell your personal information.

SMS opt-in details

If you provide your mobile phone number and opt in, we may send you text messages (SMS) related to class registration, schedules, reminders, account updates, offers, and similar communications. These messages may be sent both automatically and directly by our staff, and are delivered through our customer-communication platform, Follow Up Ninja, acting on our behalf. By opting in, you consent to receive these messages, including automated messages, at the number you provide. Please note:

• Providing your consent to receive text messages is not a condition of enrolling in classes or making any purchase.
• Message frequency varies.
• Message and data rates may apply.
• You can opt out at any time by replying STOP to any message. Reply HELP for assistance, or contact us at [email protected].

We only send text messages to individuals who have provided their phone number and agreed to receive them.

No Sharing of SMS Opt-In Information

No mobile information – including your phone number and your opt-in consent – will be shared with third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent are never sold, rented, or shared for marketing.

The only exception is that this information is shared with the service provider that helps us deliver these messages – our customer-communication platform, Follow Up Ninja – strictly to operate the SMS program on our behalf and not for its own marketing. All other use-case categories exclude text-messaging opt-in data and consent; this information will not be shared with any third parties.

Cookie & tracking info

Our website uses cookies and similar technologies. Cookies are small text files stored on your device that help the website function and remember your preferences – for example, so that a promotional message is not shown to you repeatedly. We may also use cookies and basic analytics to understand how visitors use our site so that we can improve it.

Some features are provided by third parties – such as our website live-chat tool and our class-registration and payment platforms – which may set their own cookies that are governed by their respective privacy policies. You can disable or delete cookies through your browser settings; however, some parts of the website may not function properly without them.

Log Files

Avant Garde Theatre of Dance follows a standard procedure of using log files. These files log visitors when they visit websites, and most hosting companies do this as part of their analytics. The information collected by log files may include internet protocol (IP) addresses, browser type, internet service provider (ISP), date and time stamps, referring/exit pages, and possibly the number of clicks. This information is not linked to any personally identifiable information. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering general usage information.

Data security practices

We take reasonable administrative, technical, and physical measures to help protect the information we collect. Our website is served over a secure (HTTPS/SSL) connection, and we limit access to personal information to those who need it to operate our programs. Payment card transactions are handled by reputable third-party processors rather than stored on this website.

Please be aware that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

User rights (unsubscribe, update info, etc.)

You have choices about the information you share with us:

• Email: you can unsubscribe at any time using the link provided in our emails, or by contacting us.
• SMS: you can opt out of text messages at any time by replying STOP.
• Access and updates: you may request to review, correct, or update the personal information we hold about you.
• Deletion: you may request that we delete your personal information, subject to records we are required to retain (for example, for enrollment, payment, or legal purposes).

To exercise any of these choices, contact us at [email protected].

Third-Party Services

We use trusted third-party services to operate our programs – for example, a class-registration and management platform, payment processors, an email/newsletter service, our customer-communication and text-messaging platform (Follow Up Ninja), and a website live-chat tool. When you use these features, receive messages from us, or make a payment, the applicable provider may receive and process your information under its own privacy policy and solely to provide services on our behalf. We encourage you to review the privacy policies of any third-party services you interact with. We are not responsible for the privacy practices or content of websites we link to.

Children’s Information

Protecting children’s privacy is important to us. Because we provide dance instruction to minors, we collect certain information about students – including children under the age of 13 – when that information is provided by a parent or legal guardian during registration and enrollment.

We do not knowingly permit children to submit personal information to us directly through the website without the involvement of a parent or guardian. If you believe a child has provided us with information without parental consent, please contact us at [email protected] and we will take reasonable steps to remove that information from our records.

Online Privacy Policy Only

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regard to the information that they share with, or that is collected by, Avant Garde Theatre of Dance on avantgardetheatreofdance.com. This policy does not apply to any information collected offline or through channels other than this website.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Your continued use of the website after changes are posted constitutes your acceptance of the updated policy.

Consent

By using our website, you hereby consent to this Privacy Policy and agree to its terms.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at [email protected].